At the Villa d'€™Este Concours, BMW ignited passion for its heritage by reincarnating the seminal M1. The new design was shown at a private party over the weekend to generate interest in the program. It was placed alongside an original M1 as well as the 1972 Turbo Concept.
Thirty years ago BMW boldly entered the supercar market with the M1. Being a production racing car, it was a huge leap forward in both engineering and style. Thus, the M1 became an icon of BMW performance in the seventies. But it also became a singularity, since the cars relatively poor performance in motor sport hindered the prospects for a successor.
Reviving names of past models and modernizing them for the current market is a delicate balance. Considerations have to be made for safety, increased performance and retro styling as well as keeping the dedicated enthusiasts onboard. BMW are no strangers to retro design, their revival of the Mini has been a large success. This is contrasted by the new one-series and their romantic comparison to the 2002. The latest name that faces BMW designers is the M1.
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